Aug 10, 20206 min readInfluencer Marketing is Getting a Much Needed MakeoverLike everything else in 2020, influencer marketing is evolving. This evolution is a must-know for brands who want to do good and build trust
Jul 30, 20205 min readMakeup and Burritos: Why e.l.f.'s Purpose-Driven Marketing was Made for 2020While 2020 has drastically accelerated e-commerce and contactless shopping experiences like curbside pick-up, it has simultaneously...
Apr 17, 20202 min readCreativity Thrives in Constraints. Your Brand Can, Too.Consumers want to hear from brands. Here's how to create meaningful new content while sheltering-in-place.
Apr 14, 20206 min read5 Steps to Honing & Sharing Your Brand Message during Crisis: A Virtual Toolkit for Marketing TeamsOur 5-step framework + discussion guide challenge teams to consider what they have to offer and how to tell their story during COVID-19.